New York City, NY
Toni Ann Hoffman
On-The-Rush Face Palette
Class: Design Studio 3
School Year: Junior
While exploring the various bodies of makeup palettes I found myself searching for an issue to particularly focus on when designing these palettes.
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With this I went into designing face palette that is focused for the "on-the-go" customer - someone who puts makeup on in the car or while on commute.
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The On-The-Rush Face Palette explores portability, function and ergonomics to create not only a beautiful palette but a highly functional one too.
Initial Ideas
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I interviewed various avid makeup users on what they tend to struggle with when putting on makeup - specifically in terms of packaging. This led to the six main areas I ended up focusing on when designing my final palettes.
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Portability was important as the focus of being on-the-go was a target for this specific line. Compact would ease the user when having to take this multi-purpose palette with them. Versatility gave the palette more function than just one product. Sturdy to be able to withstand moving in a bag and possibly being dropped. Comfort is necessary when having to be able to grip the product when moving. Lastly leak-proof or at least if the makeup shatters it won't get all over one's bag.
The Slider
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The palette comes with interchangeable pans that can be placed into the palette and changed with another pan.
The Fan
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A body swipes in a circular motion, laying out all the layers to use. The thin body helps with fitting it into a purse much easier.
The Stackers
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This allowed the layers to be stacked on top of each other with the help of magnets.
The Cycle
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A rotating body that allows the makeup to be seen and used by a rotating motion.
Final Design
Rotating Layers
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The layers are each revealed when the layer is rotated through a knob on the side of the body. Each layer is targeted for a different part of the face.
Minimalistic Body
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The body displays a light pink body with engraved text on the top of the mirror. The smooth curves and sleek edges help with a soft and easy grip.
Multi-purpose
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The knob on the sides helps switch from layer to layer easily and strain-free. The snapped in layers make the palette more secure, ensuring it will stay in place
